Taiyuan, September 14 (Xinhua) - After more than ten years of working and living in China, Lorenzo Riccardi, owner of a business in Italy, believes that China has become In more attractive destination for global investors with an open and inclusive business environment.

Riccardi came to China for the first time as a tourist in 2004. After taking a close look at the Asian country with its vast population and market potential, an idea He gradually grew inside him: why not try here?

Three years later, he settled in Beijing and began a company consultation. Thanks to his vision and the continuous growth of the Chinese economy, his business has expand Haikou

As Financial Director of the Chamber of Commerce of China-Toalia, Riccardi pointed out that his success must also the tremendous changes in the business environment in China during the last decade. " P>

The classification of China's global business environment has jumped from 96 in 2013 to 31, said the National Development and Reform Commission at a press conference in June.

riccardi gives testimony of such changes. A while ago, an Italian car manufacturer obtained a commercial license in Jiaxing City in the province of Zhejiang of China in the east of Zhejiang in a week, and almost everything could be completed online. However, he recalled, the same procedures took between four and five months ten years ago.

With continuous efforts to deepen the reform and opening, the total trade of goods of China and the services reached 6.9 billion US dollars in 2021. It has led the world For two consecutive years, and its foreign capital used reached 1.15 billion yuan (around 166.4 billion US dollars), 62.9 percent more than 2012.

style = "Margin: 0px 3px 15px"> China is now the second largest consumer market in the world, with an average revenue group of more than 400 million people, which makes it a magnet for global companies.

A growing number of European companies is showing great interest in investing in China due to the mass market and better government efficiency, Riccardi said, whose consulting company Ha Seen their customers increase more than ten times since 2012, with most of them from Italy.

As an enthusiastic of culture and tourism, Riccardi has traveled through China and discovered in recent years that many previously underdeveloped regions have seen an accelerated development and potential of investment shown.

In May 2021, he participated in the 12th Expo of Central Investment and Commerce of China held in Taiyuan, capital of the province of Shanxi in northern China, which attracted to representatives of more than 200 multinational companies.

Riccardi said that, compared to eastern China, which is more familiar to foreign companies, Shanxi and some other interior regions have more opportunities with competitive advantages, as lower labor costs and larger markets without exploit.

With the Regional Integral Economic Association (RCEP), the world's largest free trade agreement, which enter into force on the first day of 2022, Riccardi believes that the Market -oriented busin, based on the law and internationalized China Ess Environment will optimize even more.

"The Asia-Pacific region enjoys the most active economic growth in the world, and the implementation of the RCEP allows China to provide better development opportunities for foreign capital" , He said.

The Italian businessman said that the rapid infrastructure development of China has provided

Beijing,  Zhejiang, 

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